SkinCare Website
For this website, the goal was to have a visual approach that aligns with the store’s values of inclusivity, confidence, and natural beauty. With this in mind, I chose a palette of warm, earthy shades of brown to create a sense of an welcomed space.
About the Project
This project is a case study made in uni that explores the design and development of a WordPress e-commerce website, focusing on creating a user-friendly, visually coherent, and conversion-oriented digital shopping experience. The goal was to build a platform that feels intuitive to navigate while balancing functionality, brand identity, and a clean visual layout. From product presentation to overall brand structure, every detail was designed to support clarity, ease of use, and a smooth customer journey.
Visual Strategy
The visual strategy was designed with two target audiences in mind:
The primary audience is women aged 25-45 who are deeply invested in skincare and self-care. They prioritize quality over price and actively consume beauty content on social media.
The secondary audience includes men and non-binary individuals who are mindful of their skincare needs and value inclusive beauty.
Storytelling
The copywriting for this project was carefully made by me to resonate with the target audience. It reflects an inclusive approach, speaking to individuals who are passionate about skincare and self-care. The language is clear, empowering, and focused on highlighting the importance of feeling confident in your own skin.
Along with the visuals, the tone brings a balance between warmth and professionalism, ensuring that every visitor feels seen and valued.
Case Study
This was my first web design project, and the outcome exceeded my expectations. I am incredibly proud of the results and deeply grateful for the experience.
Tools
For this project, I used WordPress and Canva Pro to support the design and development process.
