Makeup Booklet Design
Julia da Silva is a professional makeup artist for 5 years, specialized in Visagism in Makeup and Colorimetry. Her passion is helping people discover their unique beauty and express their personality through makeup. She gives self-makeup workshops, designed for those who want to learn how to enhance their beauty with simple and effective techniques.
About the Project
The objective of this project was to design a booklet that communicates information in a clear, organized, and visually engaging way, while also reinforcing the visual identity of the makeup artist and the purpose of the content. The goal was to balance readability and aesthetics so the final piece felt both functional and refined.
Visual Strategy
The visual strategy focused on creating a strong reading flow through hierarchy, spacing, and consistent composition. I used typography, image placement, and layout rhythm to guide the reader naturally through the booklet, while keeping the design clean, cohesive, and aligned with the project’s tone.
Tools
For this project, I used Adobe Photoshop and the Canva Pro photo library to support the visual development and enhance the overall composition.
