LifeGreen Branding
LIFEGREEN is a golf course architecture company specializing in the design of golf landscapes while also offering a curated selection of premium products for gardens and landscape architecture.
About the Project
The goal of this project was to develop a modern and professional visual identity while creating a strategic website focused on portfolio presentation, SEO, and optimized customer experience.
Visual Strategy
The typography was carefully selected to convey a balance between sophistication and naturality, reflecting the brand’s core values. The serif font used in “Life” represents elegance, tradition, and refinement, aligning with the sophisticated aesthetic of golf courses. In contrast, the cursive typography in “Green” brings lightness, movement, and fluidity to the composition, reinforcing the brand’s connection to nature, landscaping, and garden design.
Logo Creation
The logo design was developed to create a balanced, modern, and professional visual identity aligned with the brand’s sophisticated positioning. The spacing between the words “Life” and “Green” was carefully designed to create visual harmony and ensure that both elements carried equal visual weight within the composition. Meanwhile, the golfer figure, strategically placed between the two words, symbolizes movement and precision, reinforcing the brand’s focus on high-performance and sophisticated projects such as golf courses.
Brand Assets
Along with the logo design and branding, I also built concept uniforms for the company members and a website prototype to show the customer what would look like with our visual choices.
Tools
For this project, I used Adobe Photoshop, Canva Pro, and Figma to support the visual development, editing, and design process.
