Social Media Concept
Atletica is a wellness and fitness platform that offers comprehensive coaching tailored to individual goals.
About the Project
As the Digital Marketing Coordinator at Atletica at the time, I led the visual rebranding of our Instagram account to better reflect the maturity and professionalism of our brand. After conducting audience research and analyzing our target profile, we identified the need for a cleaner, more cohesive aesthetic that aligned with our website and appealed to our main audience of busy, wellness-focused individuals.
Visual Strategy
To achieve this, I redesigned the visual identity of our Instagram by:
Updating Reels covers with minimalist imagery and clear, on-brand typography.
Replacing outdated Highlight covers with high-quality, uniform photos.
Introducing a refined design for post graphics, aligning with Atletica’s holistic, structured approach to fitness and coaching.
Writing and refining the copy for several posts to better communicate our message and tone of voice.
Tools
For this project, I used Canva Pro, Adobe Photoshop, and Instagram to support the visual development, editing process, and final presentation of the content.
